Are you a Prada lady or a Miu Miu girl?

  BY Anastasia Ostapenko   10 June 2016

Prada was first founded by Mario Prada in 1913 and was originally named Fratelli Prada. The first Prada store opened in the Galleria Vittorio Emanuele II, in Milan, and to this day it attracts visitors with luxurious store displays and central location. Like most authentic couture fashion houses such as Luis Vuitton and Gucci, the Prada Fashion House developed from selling and producing luxurious leather goods – mostly leather bags and trunks.

With a growth of their popularity and a craftsmanship recognition, Prada became an official supplier of leather goods to the Italian Royal Household. You can determine a level of Prada’s authority when it was allowed to incorporate House of Savoy royal coat of arms and a figure of eight knots into its logo. 

However, only Miuccia Prada in collaboration with Patrizio Bertelli moved the company away from the leather business model and added a modern sensibility to the brand. 1980’s symbolized a new stage for the Prada Fashion House with introduction of nylon and synthetic fibers. From a slightly stuffy brand it developed a young and vibrant essence.

Even though, in the 21st century, nylon and synthetic fibers are frowned upon. At the time when Miuccia Prada took over the fashion house, in 1977, the use of manmade fibers was very new and expensive to manufacture. To this day Prada is famous for its durable Prada Nylon Leather backpack, which is distinguished by its craftsmanship and innovative material used.

In 1990’s Prada brought to life a young label, Miu Miu, which reflects funky and cool esthetic.

So, what is the difference between Prada and Miu Miu both loved and appreciated by women around the world? The difference might not strike you right away. It lays in the feeling and settle elements that make both of those fashion brands distinctive. Even though the fabrics, decorations, and the price points are very similar, Prada has a much more sophisticated look for women who pay attention to every detail, dress to impress. On the other side, Miu Miu is like a rebellious 'child' who doesn't pay much thought to the perfection of the look, rather dresses immediately, mixing patterns and styles, reflecting modern fast-paced lifestyle.  

"Miu Miu is not as complicated and as thought out as Prada. Rather than being young Miu Miu is immediate," Miuccia Prada. 

The fashion editorial photographed by Willy Vanderperre and styled by Olivier Rizzo. 

Today, as we know it, the Prada Group has stores and offices all over the world cementing a global fashion identity. It produces leather goods, clothing, accessories, footwear, and custom-made products. Prada, also, gains much of its wealth from sale of fragrances, eyewear, mobile phone sectors, and confectionery. Its products are made in Italy, United Kingdom, and France in factories that follow all the standards of craftsmanship quality. Prada continues to challenge itself by developing beyond fashion, touching upon a luxurious lifestyle and Social Consciousness. The Prada Foundation, in Milan, was developed from Prada Group initiative to challenge radical ideals in art and culture. If you would like to get a taste and a glimpse into a luxurious Prada lifestyle, you can visit the Pasticceria Marchesi on Via Monte Napoleone 9, which is supported by Prada Group to underline its adhesion for classical Italian cuisine. 

“Careful observation and curiosity about the world, society, and culture are at the core of Prada’s creativity and modernity,” Miuccia Prada and Patrizio Bertelli.

photo credit:

http://www.pradagroup.com/en/home

http://d28septx7rf3dp.cloudfront.net/sites/default/files/ifimage/prada_s...

http://www.businessoffashion.com/articles/intelligence/miuccia-prada-unr...

translated by Anastasia Ostapenko